Have you ever watched a đoạn clip or enjoyed a pleasant sound that sent a pleasing, tingly feeling from your head down to lớn your toes? Have you asked yourself, “what is ASMR meaning?” Most of us associate YouTube videos with visual content. However, sound-related videos are becoming more popular with millions of users. Some people think ASMR means video. Although ASMR is in videos, its means sounds.
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Brands are skipping the video trend và getting ahead with sound videos. Though many of the sounds of today’s technology give us anxiety — our e-mail notifications, a text ping, or even a dreaded phone hotline — but there is also an entire universe of sounds on YouTube that are designed lớn make you feel good. These are ASMR videos. Learn more about ASMR videos on YouTube in this article.
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Examples of ASMR ASMR Videos and MarketingFAQs:
ASMR is an abbreviation for autonomous sensory meridian response. The term ASMR was coined in 2010 by Jennifer Allen. Though it sounds lượt thích a highly technical và scientific name, there is very little scientific evidence behind the phenomenon. Allen simply started a Facebook group dedicated to finding out more about the feeling, và ASMR, or autonomous sensory meridian response, quickly took off from there.
How Autonomous Sensory Meridian Response Works
ASMR stands for autonomous sensory meridian response. Here’s how ASMR works: it is a relaxing or even sedative tingling sensation that starts on your scalp và moves down your body. It is also known as a brain massage. People who experience ASMR liken ASMR to lớn the chills you get when another person plays with your hair or traces your back.
However, the ASMR experience varies widely from person to lớn person. It has been suggested that ASMR is partially related khổng lồ the personal attention it feels lượt thích you are gaining from another person.
Everyone also has different ASMR triggers and ASMR responses. Some common ASMR triggers are whispering, blowing, crinkling, & more. ASMR is not typically a sexual feeling. People also can grow a tolerance to a certain ASMR trigger, or be more interested in a different kind of ASMR from day to day. That explains the wide variety of ASMR content on the internet.
Sometimes, ASMR artists use objects to create the sounds: crinkling candy wrappers, chewing candy, or opening a can. Some people like watching videos with soft-spoken ASMR sounds meaning to fall asleep, while others simply use the brain tingles from ASMR videos to relax.
ASMR Videos on YouTube
Now, nội dung creators are honing in on the ASMR trend and making videos that create this tingly effect. There are millions of ASMR videos on YouTube & millions of people watching ASMR videos. Yes, really. Many brands have also gotten in on the trend, & yours can, too.
Examples of ASMR
Here are various kinds of ASMR examples on YouTube.
Bob Ross is arguably the most famous ASMR artist, though of course he did not set out to vày ASMR.
Gibi Klein is an experienced ASMR creator who has 3.45 million subscribers on her “Gibi ASMR” YouTube channel.
Some ASMR videos are role-playing videos, where for example, the creator role plays being your esthetician or cutting your hair.
Many videos are ASMR, including ones you might not even realize. For example, many makeup tutorials now double as makeup tutorials, now that people realize how relaxing they are.
ASMR Videos và Marketing
ASMR videos have gotten so popular that brands have begun using them for marketing purposes. If you think about it, it makes sense. As marketers, we are constantly trying to come up with ways lớn show clients how a certain sản phẩm will make them feel. ASMR videos accomplish that goal.
These videos give prospective customers the chance to lớn think about your products and/or services from a sensory perspective. Here a few examples of how companies use ASMR videos as part of their kinh doanh campaigns.
Lush paired with influencer ASMR Darling for a clip of an evening skin care routine with Lush products. The video clip has more than 1.7 million views.
Even Kentucky Fried Chicken got in on ASMR trend with their video clip of chicken frying, that sounds similar lớn rain falling.
BuzzFeed & Zippo worked together to lớn create this ASMR đoạn phim of the sounds of a lighter “clicking” mở cửa and closed. This is a great use of kinh doanh for Zippo customers lớn connect the recognizable sound of the lighter & create a sensory memory.
Ikea shows off its “college collection” in its 25-minute long clip showing off dorm furniture. Its caption says, “Relax with IKEA dorm solutions — or let IKEA dorm solutions relax you in our new oddly satisfying ASMR video.” The clip has more than 3 million views as of this writing!
Get in on the ASMR video clip Trend
If you are a brand who wants to lớn get in on the ASMR trend, give it a try! After all, video content should be a part of every company’s marketing strategy in 2021. ASMR services might be the answer for your business.
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What pleasing sound in your business or industry might make a good video? We are experts on ASMR for Chicago companies & companies located elsewhere. Contact SEO kiến thiết Chicago’s professional videographers for help creating your very own ASMR video for YouTube.