"s Net Promoter Score is based on responses khổng lồ a single question, typically on a scale from0to10:

"How likely are you to recommend lớn a friend or colleague?"s promoters are those who respond with a score of 9 to lớn 10, & they are likely to lớn create most value, such as buying more, remaining customers for longer, & making more positive referrals khổng lồ other potential customers.Detractors, responding with a score of 0 khổng lồ 6 are believed lớn be less likely lớn exhibit the value-creating behaviors.

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Responses of 7 and 8 are labeled passives, và their behavior falls in the middle of promoters và detractors.

The Net Promoter Score of is a number from -100 to lớn 100 calculated by subtracting the percentage of detractors from the percentage of customers who are Promoters.

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to lớn not only return for another purchase or service but also make a recommendation khổng lồ their family, friends or colleagues.

It is a powerful & effective technique, which can greatly increase a company"s revenue if used properly.

The main advantages of NPS are close correlation with a company"s growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is"sestimatedNPS of 27 considered to lớn be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered khổng lồ be excellent.

Browse NPS benchmarks NPS thư điện tử survey


How khổng lồ understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If sends out NPS surveys immediately after purchase, they are tracking their customers" initial excitement và the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology lớn track the satisfaction of your customers over time.That"s where comes in.

Learn more

How are your customers satisfied depending on:what products they purchasedwhen they placed their orderwhat number of orders they made?

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IBMConsumer Brands / Electronics27
Tesco MobileTelecommunications / Wireless Carrier27
Santander UK BankingFinancial Services / Banking27
ThreeTelecommunications / Wireless Carrier27
KelloggConsumer Brands / FMCG27
SimyoTelecommunications / Wireless Carrier26
AdidasConsumer Brands / Retail/E-tail28
DellConsumer Brands / Electronics28
FordConsumer Brands / oto Manufacturers28
GilletteConsumer Brands / FMCG28

We have estimated the Net Promoter Score of based on the publicly available informationincluding the sentiment of the company-related tweets, 3rd buổi tiệc nhỏ reviews, & Alexa ratings.

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Do you think this information is incorrect? Report incorrect information.Do you have more accurate data? Submit NPS score.